Respectful and positive social media

This module is designed to provide local councils and councillors with an introduction to strategies needed to get the most from positive communication and engagement on social media.

For local councils large and small, and increasingly for councillors, social media is a hugely important component of community engagement. Social media is increasingly being utilised by councils and councillors as a tool to stay in touch and engage with communities.

Yet there are challenges and barriers that prevent councils and councillors from reaping the full benefits of social media, and that's what we're going to explore in this module.

When you finish the course, you will be asked to demonstrate your understanding of some of the key points by completing a short assessment.

By the end of the course, you should be able to:

  • Consider the opportunities and risks that social presents to both councils and councillors from a civility and respect perspective
  • Explore a range of strategies that councils and councillors can put in place to set themselves up for social media success
  • Consider what we ‘sound like’ on social media and how our 'digital tone of voice' can impact how both how we come across to others, as well as impacting how others engage with us
  • Understand how we can use social media to demystify the role of our council and our councillors
  • What to do if things go wrong: how to manage a range of scenarios from trolling to harassment and what steps to take

E-learning is not intended to replace our virtual/physical classroom training.

All council employees and councillors are welcome to access the e-learning.


  • The email address of the delegate must be unique to the delegate; it cannot be shared or the clerk's email address.
  • Log in details MUST NOT be shared; anyone found abusing this rule will be removed from the e-learning platform permanently.

Cost (per delegate)
£25 +VAT Members
£50+VAT Non Members

How to enrol
Use the form below to enrol onto this course.

Thank you for your submission

A member of our team will process the enrolment request.